Joan and I held an impromptu focus group about the selling phase of these pots with Ellen, Libby, Robbie, and Zach. We talked about the name? Do you have the perfect name in your mind? What should these be named? Branded as? Any thoughts? Some like Motzpots, some find it silly sounding or unprofessional.
Earth-Hand-Grain? Bread Bearer? Hand Made Bread Baker?
Talk among yourselves. New pots are nearly ready for sale.
Wednesday, February 24, 2010
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I'm excited that they're almost ready. I want to see what they look like; I'm assuming the red clay. Personally, I like Motzpots....but maybe that's because I know you, Judy. More professional sounding might be better. Hand Made Bread Baker might be fine with people eventually just referring to them as their "bread bakers". I'm curious about how you're going to market them, to whom and at what cost.
ReplyDeletei agree with Rona about liking "Motzpots" because we know you. i think it might be a little too kitchy, cutesy.
ReplyDeletei like "Bread Pot".
And i'm very excited about being part of the team and will help sell!
I am liking the breadbird name. Maybe because the white pot is birdlike. Maybe a small sculpted bird on the lid. Or is that too Alessi?
ReplyDeleteI think what ever you choose, bread should be in the title.
Think about the general public and hwo the name will affect them. Think marketing.
ReplyDeleteIf you heard "Breadbird" would you know what it was?
If you heard "Motzpot" would you know?
If you heard "Breadpot" what would you think?
OR
what about "BreadBaker"?
OR
"NoKneadBreadBaker"